Sales funnel Strategy, copy, and consulting

Pull in leads with a system designed specifically for your business needs

sales funnel strategy, copy, and consulting

Pull in leads with a conversion-focused system designed specifically for your business needs

join companies who Have put their trust in Kristi

"Kristi's work has had an immediate impact on...conversion rates and acquisition costs."

As a high-growth marketing automation firm, our hunger for meaningful, high-converting content is insatiable. We hired Kristi as a direct-response copywriter to increase our capacity to help our members build their email lists and turn them into a stream of appointment leads. Kristi's work has had an immediate impact on all our campaign metrics: open rates, CTR, conversion rates, and acquisition costs. She is detail-oriented, focused on delivering great work, and super fun to work with.

Francesca McLinFrancesca McLin Chief Product Officer at Snappy Kraken

What Jobs Are Your Emails Doing For You?

If you have leads coming into your list, but they aren’t buying, you may be asking yourself:

Am I sending the right kind of emails?
Am I missing critical pieces of high conversion sales funnel?
Is my entire funnel working the way it should? If not, where are people dropping off?

If you’re looking for someone to write boring “here are 3 tips for ____” emails, you’re definitely in the wrong place.

If you’re looking for help building an effective email funnel strategy based on what your subscribers want and need to hear from you, I can help.

I help my clients craft highly strategic copy that converts leads into buyers, and builds authentic connections from the start.

If you're not Harnessing Email as Your business Superpower...

… you’re DEFINITELY leaving real business-scaling dollars on the table.

Email is still one of the most effective ways to scale your business, but it’s getting noisier every day.

Why?

Because businesses send emails just to send emails.

*Shudder*

They:

Don’t have a clear idea of what they want their emails to do
Aren’t listening to their subscriber’s needs
Undervalue all the business-building power of email strategy (segmenting, tagging, formatting, analysis, etc…)

But that’s not you.

If it was, you would never have made it to this sentence on this page.

You’re ready to scale.

You’re not a babysitter…You’re an expert doing expert things in your area of expertise.

And you need an email funnel expert who’s got the chops to partner with you to transform your sales strategy into a business-scaling machine.

Hi, I'm Kristi "the mind-Reader" Durham

Okay, I don’t really read minds. But I do the copywriting equivalent to reading minds.

I help business owners and entrepreneurs build authentic connections using data-driven and story-charged email copy, sales strategy, and consulting to grow their bottom line.

I help you tap into the hearts and minds of your customers so you can speak their “love to buy” language.

"Any brand or company who is making a big push to grow ... should HIGHLY consider hiring you."

I SUPER appreciate and value your ability to distill messaging into a simple, relatable story. Any brand or company who is making a big push to grow through authentic connections by starting conversations (online, in person, or digital), should HIGHLY consider hiring you. There's one more thing that makes you unique. Your unshakable desire to nail it. To continually ask "why" in order to deeply understand the brand, the positioning, and the reasoning behind everything. As we've worked together, you know how important it is to have a crystal clear reason behind EVERY sentence and EVERY word in your copy. Wishing you and your soon-to-be clients a future filled with game-changing results!"

Adam Bensman Direct Response Consulting and Copywriting

Spot me in the wild

"she was as excited and committed to figuring out that spark/special sauce in my client’s service."

Kristi picked me up and put me right in front of the finish line.
Kristi is like that Mario Kart floating cloud thing — she gave me a head start by picking me up and putting me way closer to the finish line. All I had to do was drive myself over the line. What I loved most was she was as excited and committed [as I was] to figuring out that spark/special sauce in my client’s service. It’s such an asset to have someone who cares as much as me to find that.

Michael AntonicelliConversion Copywriter & Strategist at Superfantastik

"I have reduced the amount of time with brand-new clients, but providing a streamlined introduction..."

Kristi is extremely organized and pulled out information during our interviews that have made an impact on my communications and customer care systems. I have reduced the amount of time with brand new clients, but [am providing] a streamlined introduction, and I have an easy way of getting testimonials from them once our transaction is complete. Less stress, better service!

Steph WingerRealtor

"her messaging insights as a conversion copywriter make projects ridiculously easier and more fun."

Having a trusted partner to help in the process is invaluable. Kristi's ability to discern useful from irrelevant data, organize it, and share her messaging insights as a conversion copywriter make projects ridiculously easier and more fun.

Rebecca VigeliusConversion Copywriter + Evergreen Launch Strategist